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QualitySolicitors to launch 50 branches as talks with top 100 firms heat up

The discussion about their choice of name totally misses the point in my view. They could be called pretty much anything (and I'm with the posters above - I don't like 'QualitySolicitors' particularly) but if there's enough branches to make them visible across the country they'll undoubtedly have a huge impact. The market is so fragmented and the general public so lost when it comes to choosing a law firm that a single, national, recognisable brand (whatever it is) with branches in most towns and cities will be hugely attractive to consumers in my view. I think it will take them longer than they think to achieve the kind of recognition they desire, but this will be a major player in years to come in the legal market.

10-Oct-2010

10:42 am