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QualitySolicitors to launch 50 branches as talks with top 100 firms heat up

I completely agree with the earlier comment that using the word `Quality' smacks of a desperate - and doomed - attempt to convince a sceptical public. Firms that genuinely do give a quality service don't need to shout about it. Clients will arrive through reputation and recommendation rather than because the firm has the word `Quality' plonked in front of the name. It's a bit like a car trader using the name `Honest Fred'. I would instinctively distrust anyone who feels the need to tell me what I would like to think I could safely assume.

8-Oct-2010

4:30 pm