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Get yourself connected

I completely agree about magic circle firms “connecting” with the youth on facebook not being natural, however this is not the point I was raising concerning why sites such as BNT haven’t and won’t work. Firstly, firms don’t have time to ‘interact’ online with students. If I was to list my day-to-day tasks the very idea of sitting down once a week (or even a fortnight or month) to chat online with potential candidates would be both an impossibility and a ridiculous use of resources. Why? My programme is already heavily (and I mean heavily) oversubscribed and I’m getting the right people via current methods (which require little or no input on my part). Would students prefer to interact with us via a social network? I think BNT alone has proved this is not the case (even in an apparently professional environment). Students don’t want to be our ‘mates’, they want a job. More to the point, 2-3 people (my grad team) communicating with 10-15,000 people (the number of students our marketing campaign probably reaches each year) is called advertising, not interaction. The logistics of it alone mean it simply can’t work (and hasn’t).

3-Jul-2010

12:07 pm