Fri, 17 May 2013
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Freshfields launches transatlantic fraud group
Not sure how a firm can claim to be launching a new practice area "involving more than 60 partners" when one then reads what is happening.
The truth is surely that (i) they already operated in this area and were joined up and provided their clients with this service, in which case this is not news or (ii) they either didn't provide the service (which is no doubt contrary to what they claimed before) or didn't do it in a joined up way (in which case if I was their client I would be rather unimpressed at this recent eureka moment being necessary).
PR nonsense, as so often with "launches" like this.
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