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Eversheds defends latest outsourcing

As even a cursory glance at the pages of any car magazine would show you, car manufacturers have not given up trying to offer up both specialist sports machinery and small family cars, at all. some have, for sure, but others have not and in fact there has been a marked trend for "premium" automotive brands to move into lower-end segments. Audi, makers of the R8 and of esteemed "executive" performance saloons like the RS4 and RS6, make much of their money out of the A3 and are planning a replacement for the A2. BMW has launched the 1-series. Ford, meanwhile - purveyor of automotive white goods to the masses - has no difficulty making a success of desirability items like the Mustang or the GT40. I don't wish to bang the familiar drum about lawyers' commercial skills but it does help to have the facts at hand before drawing sweeping analogies to damn what is actually an entrepreneurial and potentially highly lucrative move from Eversheds. Plenty of corporate counsel would buy their commoditised low end legal work from the quality-assured megabrand that does their corporate transactional work, if the price was right.

27-Jan-2010

5:09 pm