Sometimes the efficiency of in-house PR departments is impressive. On other occasions PR-types fall foul of the too many cooks adage. While one hapless reporter was undertaking the thankless task of answering a colleague's telephone, she was beset by a series of mind-numbingly inane calls from Norton Rose. The colleague had actually called Norton Rose's Barbara Stephenson and was waiting for a response, but a PR person called instead and was told that the relevant reporter was in a meeting and that a message would be passed on. Then Stephenson called and also left a message, saying that the PR person had called to make sure the reporter was in. She wasn't, as everybody now knew, but this didn't seem to faze anyone. The reporter's desk was gradually becoming a mountain of paper messages. Quick as a flash, the PR person called again and asked to speak to the reporter. Unsurprisingly, as it was only five minutes later, the reporter was still in her meeting and the PR person was offered the chance to leave another message, but they opted to say that Stephenson would return the reporter's call. The bemused message-taker finally had to point out that Stephenson had just called and left a message and politely ask the PR person to find something else to do - after all, we're keen to talk, but steady on.