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Pinsent Masons is in pole position to advise William Hill on its online gambling plans after putting together an outsourcing agreement for the bookmaker.
William Hill works with WagerLogic, which operates the company's online casino. Pinsents advised William Hill on a three-year extension to the contract and the launch of a new Spanish-language poker site.
The contract makes provisions for the UK Gambling Act, which is due to come into force in September this year.
As the Gambling Commission clarifies how the act will be implemented, Pinsents will be in line to advise William Hill on any changes to its contract.
Pinsents IT partner Richard Watkinson leads the firm's William Hill relationship, which has been going for around eight months.
Pinsents associate Ben Murphy moved to an in-house position at the bookmakers following the merger between Pinsent Curtis Biddle and Masons at the end of 2004, kickstarting the firm's ties with the company.
John Hagan, name partner at gambling law boutique Harris Hagan, advised William Hill on the regulatory aspects of the agreement. WagerLogic, owned by CryptoLogic, used in-house lawyer Nick Catros.