Pinsent makes Eons

As students rock out their pulling outfits and funniest gags for the binge-fest that is Freshers Week, law firms have been trying to make their own first impressions. Instead of hankering for fun at the nearest foam party, they’re trying to sell themselves to some of Europe’s biggest businesses. How’s that for a laugh.

As students rock out their pulling outfits and funniest gags for the binge-fest that is Freshers Week, law firms have been trying to make their own first impressions. Instead of hankering for fun at the nearest foam party, they’re trying to sell themselves to some of Europe’s biggest businesses. How’s that for a laugh.

Take energy company Eon as one example. In a bid to take on the bulk of the Düsseldorf-based group’s infrastructure, energy and commercial work for a five-year period, 40 firms have battled to be Eon’s number one. Without the student frolics of face paint and fizz, Pinsent Masons scooped the mandate and won Eon’s heart.

As with the encounters of Freshers Week, Eon is a brand new friend for Pinsents. In a bid to get their attention, perhaps cheesy chat-up lines and tales of misadventure were replaced with gentle reminders that Pinsents was recently instructed to carry out all the business-as-usual legal work for Balfour Beatty.

So as Freshers Week comes to a bleary-eyed end, here’s a pint to all that’s learnt. Just ditch the fancy dress in a pitch, students.

Plus: an interview with new Freshfields global managing partner David Aitman.

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