Pannone plays Cupid to divorce clients
North ;West ;firm Pannone, which broke new ground earlier this year by creating an online trading service for its private client department, has launched a dating forum for its divorce clients.
This month the firm invited 120 of its divorce clients to a get-together hosted ;by ;its ;private client department in a Manchester bar.
The ;event ;was ;an opportunity for the newly divorced to liaise in an informal setting while learning about Pannone’s other services.
The rendezvous was held at a bar called Panacea, a place that describes
itself as “a unique setting for any occasion, where day melds seamlessly into night”.
In a magazine review, the bar was said to evoke an atmosphere of “Sex and the City meets Cheers”.
It is unclear whether any successful matches were made, or whether speed-dating occurred.
Pannone’s private client group often acts as a conduit for work into its commercial department. The family team, which continues to bill by the hour, was one of the firm’s growth areas at the half-year stage, contributing to the firm’s fee income of £27m.
Readers' comments (6)
Anonymous | 17-Nov-2008 3:14 pm
An candidate for...
The most tasteless business development exercise ever?
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Anonymous | 18-Nov-2008 9:14 am
Flabbergasted
I agree with the previous poster, utterly tasteless. One’s favourite line in the article is “an ¬opportunity for the newly divorced to liaise in an ¬informal setting while ¬learning about ¬Pannone’s other services.”. I am intrigued to know how may divorcees actually showed up!
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Anonymous | 18-Nov-2008 9:18 am
Hardly....
...that prize must surely go to the firm that put posters over mens urinals saying, Get [or was it kill] the bitch. There is a certain hypocrisy in the professions attitude to marketing to lay clients and business clients. For business clients amost anything goes; including the eye-candying (and worse) of trainees but for lay clients puritanism will out.
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Romeo | 18-Nov-2008 11:23 am
Divorce speed dating
"Millionairre, meet Gold-digger; Gold-digger, meet Milionairre..."
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Anonymous | 20-Nov-2008 10:28 am
Matuta
I wonder what legal liabilty there might be if Pannones introduced someone to an axe murderer.Do only "nice" divorce clients get an invite?
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Anonymous | 16-Dec-2008 9:58 am
Another sad attempt by Pannones to grab attention
Does this firm not realise that their attempts at marketing are affecting the rest of us, next they will be sponsoring ambulances and/or hospital beds for the terminally ill
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