Categories:UK

Optima brands law firm model ‘unsustainable’

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Readers' comments (14)

  • Stupid PR

    What a stupid PR from an utterly unknown law form. I pity you

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  • Eh?

    What PR? Eh?

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  • Pricing Competition

    One has to ask whether the acquisition of all of the competitors will have anything but a negative impact on pricing. The Short-sightedness of the lenders in restricting the size of panels means that there will be no volume players left. I hardly think that Anthony Ruane is competent to speak on the issues of a traditional practice. From his article he mentions that the Optima has three areas of diversity but not the backing of DLA Piper in times of adversity.

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  • stupid PR

    Can the intellectual content please pick-up. 'What a stupid PR', 'unknown law form'. Who said the standards in our schools were declining?


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  • wow

    Getting free PR really is easy, isn't it?

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  • Reality check

    "Not the backing of DLA Piper in times of adversity" - no, instead they have the backing of Capita with a market cap of over £4bil (and the other big volume player enact have the backing of First American Corp, with a market cap of over $2bil).

    "An utterly unknown law firm" - fairly well known to the over 100k individuals they act for every year.

    "Stupid PR" - certainly PR but I am not sure it is stupid. Commodity legal services will have a huge effect on mainstream law firms in the coming years where scale will be key.

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  • Private Equity -v- Member funding

    Who has the decision here? When you have staked a lot in your business you "will do what it takes" to ensure survival. Thankfully, this means that it is in your hands unlike Optima who for the most part must be beholden to financiers. Ok losses can be carried for a period of time while competitors fall by the way but the financiers will want their "pound of flesh" by way of a significant return. Great PR stunt Anthony but we all know the reality. See Hammonds Direct for the down side.

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  • News just in - a shocking consequence of this article!

    Clifford Chance has decided, as a result of this article, to dissolve. David Childs, CC CEO, said: "We had never before thought about the sustainability of our business model. Now this chap Ruane from Optima has pointed out to us what idiots have been we have decided to do the only sensible and honourable thing - we are going to dissolve the firm and all become deck chair attendants in Torquay. Apparently that's much more sustainable." CC Senior Partner Stuart Popham commented "I don't know what we'd have done if Optima hadnt alerted us to all this - we'd probably have carried on as we were unsustainably each earning £1m+ per year. What fools we have been!"

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  • Unsustainable

    An unsustainable model.

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  • Here comes the cavalry

    Oh Anthony what is that i see coming in your direction. Oh its the Competition Commission - was good of you to highlight it to them with your PR stunt.

    By the way how jumpy are Capita likely to be when they see this happen

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