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Olswang is planning to ramp up the use of its Reading office for selected legal work in a bid to offer clients a lower-cost option and allow its transactional lawyers room to focus on higher-margin deals.
The project, which centres on real estate litigation and management, as well as employment, is likely to see Olswang recruit more fee-earners into those groups in the Thames Valley.
Olswang managing partner David Stewart, who last week was elected to take over from Kevin Munslow as chief operating officer, denied that the strategy was likely to result in London-based lawyers having to move to Reading.
“We’d never ask anyone to relocate unless they wanted to,” stressed Stewart. “This is about growing the number of staff in Reading to meet client demand and freeing up our transactional teams.”
The shift to Reading is one part of a wider strategic review at Olswang launched last year, which is likely to see it spread its coverage significantly wider than the Thames Valley.
The firm polled its partnership last October about its strategy and its international plans.
“The strong consensus was to continue with our sector-based strategy as it differentiates us,” said Stewart. “We’ve also looked at where growth is likely to come from over the next five years.
“I believe - and my partners agree - that means looking carefully at opportunities to grow our own office network in jurisdictions where we can develop our sector-based offering.”