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Olswang has made a major long-term investment in its telecoms practice with the hire of ex-Mayer Brown partner Rob Bratby.
"Talented people of Rob's calibre are very hard to come by and I'm delighted that he's joining the firm's telecoms group," practice head Colin Long said in an official statement that almost gives as much attention to Long as it does to Bratby.
"The highly respected 'Godfather of Telecoms', Colin Long" runs the statement, "has built his reputation on more than 25 years' experience in the sector.
"Recognised as the leading UK lawyer advising the telecom sector in industry and legal directories, Colin Long has built a substantial and global leading practice in advising a wide range of international clients…" (And breathe.)
But why so much information about Long's esteemed career in a release ostensibly about the new boy? Surely such liberal use of praise only occurs because either, a) the subject has died (or is about to), or b) because he's retiring?"If I eventually slow down, he's a potential successor," says Long.
It seems la casa di High Holborn may be looking for a new padrino.