Norton Rose enters South America via merger with Canada's Macleod Dixon

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  • This firm cannot claim to be one of the largest. These are mergers in name only, with no financial (and undoubtedly little cultural) integration.

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  • @ Anonymous | 4-Oct-2011 1:58 pm - That sounds like wishful thinking from a competitor. PwC (revenues circa $30 billlion) seems to get by just fine without full financial integration.

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  • This is just another type of franchise like Subways and McDonalds.

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  • Firstly: franchises such as McDonalds and Subway are some of the most successful businesses in their markets, and in the world. If you're being derogatory, you're being very complimentary about it!
    Secondly, and just echoing the earlier point: PwC, KPMG and Deloitte (until recently) get by pretty well with Swiss verein structure. It's a sensible structure when local jurisdictions don't make it easy to run as a single partnership. See this explanation for a better discussion: http://bit.ly/nHagZr

    Anyway, it's a growth strategy - one that can be admired as gutsy, especially given current global markets. Whether it will work out, time will tell. See http://bit.ly/mUxtUy for more thoughts.

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  • Next stop Norton Rose USA.

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  • It will be interesting if they can find a good US merger partner and also keep the NR name.

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  • What is the motivation for cross-border referrals if there is no financial integration? This would only happen if the responsible partner really, really needed the support! Keeping most of the work in the jurisdiction they are in supports their own financials - even if the individual involved is not best placed to do the work. Can they truly call each other "Partners"?
    Who loses? The client!
    Great branding job, NR.

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