Norton Rose embraces the web with apps launch

Norton Rose Group has launched its first smartphone applications for iPhone and BlackBerry.

Norton Rose Group has launched its first smartphone applications for iPhone and BlackBerry.
 
The apps feature a directory of the Group’s 2600 lawyers with a ‘tap and call’ function, information on the Group’s offices with GPS-enabled city plans, descriptions of the Group’s global practice areas, news, briefings and videos on topical subjects.

The apps, which are available to download from Apple’s iTunes and BlackBerry’s App World, were developed by Norton Rose Group’s Canadian and London IT and Business Development teams.

Peter Martyr, group chief executive, said: “We are committed to making it as simple as possible for clients to connect with us quickly and easily, wherever they may be and via the technology they use every day. Our new mobile apps will help us stay in touch and enhance our service to clients”.

Norton Rose follows the law firm app launch bandwagon, with US firm Morrison & Foerster unveiling its iPhone application ‘MoFo2Go’ in March last year – the first major law firm to do so.

Despite Norton Rose’s latest foray into the world of high-speed gadgetry and real-time connectivity, the firm failed to score high ‘Klout’ points in its social media efforts, weighing in at number 16 in the controversial alternative ‘Hot 100’ based on social media ‘influence’ and ‘engagement’. Quality Solicitors, the law firm marketing alliance, came in first place (see story).