Norton Rose has transferred a seven-strong competition team from Brussels and London to Hong Kong.
Norton Rose competition team in Hong Kong transfer" /> Norton Rose has transferred a seven-strong competition team from Brussels and London to Hong Kong to take advantage of work arising from new competition regulations in China.
Competition partner Marc Waha and his team will service the South East Asia region.
Norton Rose competition chief Martin Coleman said the firm decided to set up in South East Asia to provide its clients with an international regulatory offering.
"As companies become more global they're having to deal with competition issues in various jurisdictions. We wanted to be able to offer a practice that can provide joined-up global compliance to clients. This meant we needed a team in Asia," he said.
The group will work across various jurisdictions, but also at a local level.
Hong Kong is on the verge of defining its competition rules and China is set to introduce its anti-monopoly law in August after 13 years of legislative efforts.
The changing regulatory climate in South East Asia has sparked other firms to also reposition their competition teams.
Lovells relocated competition consultant Kirstie Nicholson to Shanghai last month, while Freshfields Bruckhaus Deringer moved London-based partner Alex Potter to Beijing in January. The magic circle firm also promoted senior associate Michael Hen to of counsel in its Beijing antitrust practice.
Freshfields is in a strong position because it helped draft China's new laws. The anti-monopoly framework draws on the European Commission's competition rules, providing a general advantage to all European firms hoping to break into the Chinese market.