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Rosenblatt Solicitors has been retained to advise Northern & Shell on the sale of its adult titles as the bidding process begins.
The company is selling off a number of pornographic titles. It is believed that around 20 companies and venture capitalists have expressed an interest.
Seymour Pierce is acting as financial adviser to Northern & Shell.
Managing partner at the firm Ian Rosenblatt says that as well as acting on the proposed sale, it also acted on the £500,000 sale of Express Newspapers Financial Services and is counsel to a number of redundancies expected at the company.
The company also uses Ashurst Morris Crisp and Linklaters & Alliance, which acted for Northern & Shell for the first time on the purchase of Express Newspapers.
However, Maninder Gill, head of legal at Northern & Shell, says: "Linklaters are very capable of doing this work, as are Ashursts, but you don't give work of this size to firms of that size."