Categories:UK

A&O tops law firm branding league table

  • Print
  • Comments (18)

Readers' comments (18)

  • Pannone and Irwin Mitchell win their places due to their PI reputations. One tried and failed to mix PI and commercial work and the other is still trying but failing.
    The others are commercial firms who are known for their commercial offerings . They have a good chance of acting for Google rather than being banned by Google.
    Brand is important but perception is everything.

    Unsuitable or offensive? Report this comment

  • Perhaps if the PR team had distributed the release with a clear link to the article we would have been supplied with a link to it...

    Unsuitable or offensive? Report this comment

  • Do you mean a clear link to the REPORT ? If so, the journalists were definitely supplied with the full report and had access to the report's contributors in relation to the methodolgy etc which appears to be the brimstone that everyone appears to have got their knickers in a twist over...

    Unsuitable or offensive? Report this comment

  • Oh and btw, a lot of journalists do not like to blatantly tout a Report (as it can be perceived as promoting the report's author) therefore it is usually up to the reader, if so inclined, to go and source it. Not all online news sites are happy to provide direct links straight from an article in an online magazine to a PR company's website to download a report / whitepaper (because it will engender the kind of comments the majority have posted herein). With a little initiative, something we lawyers ought to be blessed with, one can put two and two together and find the report knowing it was published by Eulogy of London therefore first point of call would be to check out that website, surely?

    Unsuitable or offensive? Report this comment

  • Someone has a bee in their bonnet. The use of CAPITALS doesn't really make the findings any more noteworthy Chrissie - 'front of mind responses from the wider industry' doesn't sound that scientific to me. Although law firms do struggle a bit with the whole concept of branding, there are a few out there that are pushing the boundaries a bit, adopting digital strategies which are content and client focused rather than chucking money at sponsorship and dare I say it advertising in exhalted journals such as this one.......

    Unsuitable or offensive? Report this comment

  • Dear 'tired and emotional' ... obviously too tired and way too emotional to be courageous enough to reveal your real identity (ironic really when we are on the subject of branding and the importance of reputation and identity). I couldn't agree more with you re. there are those 'pushing the boundaries' (I've probably worked with some of them) - and good on them, I say 'adopting digital strategies which are content and client focused'; exactly what I advocate and would advise all lawyers and law firms to look into. Digital creative strategies are a 'win win' in this Digital Age - no brainer. And you will note that those that have scored highly in the research adopt such digital strategies.

    As for the findings and the science, the detailed data amassed from the research from the 'wider industry' is HUGE (big CAPITALS); I repeat, for the sake of good order, over a period of 18 months from multiple sources. If you question the methodology and comprehensive nature of the research (and if you are so inclined), I recommend you contact the publishers who will no doubt make you even more emotional when you realise the quantity of data to trawl through.

    It is easy to naysay and criticise in light of results that one may not agree with (without delving into the detail). When the facts are staring you in the face and you choose not to listen (or blatantly ignore) what prospects and clients tell you what they want and what their real perceptions are, there is only one direction you will find your prospects and clients walking >>> toward your competitor

    Unsuitable or offensive? Report this comment

  • I have looked at the report (I did find it)... I thought is quite good, one comment about Irwin Mitchell did fall a bit flat with recent events:

    “One such example is Irwin Mitchell. Over the last year is has adopted a very modern communication model encompassing all of the major media channels (radio advertising, high social media engagement, PR) to reach its target audiences”

    Some of their strategy will have been the cause that got them kicked off Google, if you look at their 'Social' they don't engage, look at all the comments on their Facebook account they do not respond to where’s the engagement there? Their Tweets are just statements that are not insightful ‘car crash victim wins £***. And the link building strategy they adopted really hurt them.

    However apart form that bit the rest of the report is really interesting.

    Unsuitable or offensive? Report this comment

  • Interesting.

    Perhaps more about press & digital coverage, than branding. Later much more complex & not always easy to measure.

    Unsuitable or offensive? Report this comment

View results 10 per page | 20 per page

Have your say

Mandatory Required Fields

Mandatory

Comments that are in breach or potential breach of our terms and conditions in particular clause 8, may not be published or, if published, may subsequently be taken down. In addition we may remove any comment where a complaint is made in respect of it. These actions are at our sole discretion.

  • Print
  • Comments (18)