Categories:UK

A&O tops law firm branding league table

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  • It would be nice to hear how they arrived at their results. Acritas do a similar thing and confirm when publishing their report the depth of research that arrives at their findings. Anyone can publish a survey and get a headline. We need to understand their methodology.

    Are we really supposed to take comments such as "And a basic issue is that there are too many law firms" as insightful in any way?

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  • Some surprises in here for sure, although I wonder how many 'legal professionals' were in the sample.

    I am really surprised that Pannone were 11th, as they have a poor commercial offering and haven't done any advertising in years, although they have a strong online profile, unlike IM at present. The brand awarness of Pannone will give Slater & Gordon something to think about, it could take some time before they feel comfortable dropping the name.

    RJ

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  • Sigh. Voodoo statistics again based on the nebulous and facile. Let's see some real data from the people who actually count - those who hire lawyers and people who are looking to work in the profession.

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  • Anonymous @8:58, too right, those in the corporate world and the direct to consumer world are miles apart. A&O has never been heard of on the street of working class England, people looking for the basic legal service 'high street', would have never have heard of them.

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  • Agree with other posters that this, and other legal brand rankings, are just marketing snake oil, even the better researched ones. But, partners do buy into them. Lawyers love rankings. It's instinctive for them to compare themselves against others. You should see the faces of a management team excitedly looking at one of these rankings tables and telling each other how they need to get higher up in it. Soon the cheque book opens and Acritas and the like are all a little richer. The brand table makers surely shall inherit the marketing spend.

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  • "London reputation management consultancy Eulogy". Honestly.

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  • A&O should consider themselves lucky that this isn't the City Ladness league table.

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  • a) yes firms produce stuff like this to boost sales, just the same way as 20 firms churn out the same [AIFMD] update.
    b) don't talk about methodolgy for goodness sake, you sound too much like a lawyer trying to justify your annually decreasing matter recovery rate.
    c) thank goodness lawyers DO look at rankings, because few other things manage to wake the partners wake up.

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  • A & Who?

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  • Nice | Anon | Cynical | et.al ... READ THE REPORT (it's FREE) rather than firing off half-cocked comments and opinions purely from reading this short piece by The Lawyer (and in The Times today btw).

    If/when you do, you may actually find the answers to your questions (for the research and methodology is thorough beginning May 2012 > Nov 2013) AND albeit the journos have latched onto the league table element (cos it's attention grabbing and will almost certainly get a reaction - which it has) the really important stuff is about the CLIENT and MEDIA perception and reaction and the advice for law firms and lawyers based on the research re. what CLIENTS want. They also proffer sound ideas, examples and judgment re. what type of brand reputaion descriptors should be used based on attracting clients by knowing what CLIENTS want.

    Again... READ THE REPORT ...

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