The Lawyer Asia Pacific 150 is the only research report to provide a ranking of the top 100 independent local firms and top 50 global firms in the region. The report offers critical review of some of the fastest growing firms and their strategies, a country-by-country guide to leading legal advisers and legal services market trends, plus exclusive insight into the current business development opportunities in the Asia Pacific. Read more
This year, The Lawyer’s annual ranking of the largest UK law firms by turnover is available as an interactive, digital benchmarking tool. For the first time this will allow you to manipulate each data set against the metrics of your choice.
However, the research finds out that although a group of international firms have dedicated local offices and country-specific web pages, they take a global approach to social media – all communications are generated from corporate HQ in either the UK or the US. There are few exceptions, such as Linklaters. The magic circle firm’s Asia practice uses a dedicated @LinklatersAsia channel on Twitter and Facebook to engage directly with their Asia graduate audiences. It features relevant regional issues, content and local graduate opportunities.
Living Rankings used 22 criteria in its analysis. Firms were rated on 22 criteria such as the number of social media channels, the relevance of a firm’s social media content and its alignment with their brand, Twitter frequency and response time, and social media influence according to kred.com.
Of the 50 firms the survey rated, 27 had an active Twitter channel (15 were international firms), 16 had an active LinkedIn page (all 16 were international), 16 had an active Facebook page (12 were international), and 12 had a dedicated channel on YouTube (11 were international firms).