The Lawyer Africa Elite 2014 features an in-depth look at 46 leading independent firms’ strategies in 15 key sub-Saharan jurisdictions, as well as the views of in-house counsel from some of Africa’s largest companies... Read more
This year, The Lawyer’s annual ranking of the largest UK law firms by turnover is available as an interactive, digital benchmarking tool. For the first time this will allow you to manipulate each data set against the metrics of your choice.
However, the research finds out that although a group of international firms have dedicated local offices and country-specific web pages, they take a global approach to social media – all communications are generated from corporate HQ in either the UK or the US. There are few exceptions, such as Linklaters. The magic circle firm’s Asia practice uses a dedicated @LinklatersAsia channel on Twitter and Facebook to engage directly with their Asia graduate audiences. It features relevant regional issues, content and local graduate opportunities.
Living Rankings used 22 criteria in its analysis. Firms were rated on 22 criteria such as the number of social media channels, the relevance of a firm’s social media content and its alignment with their brand, Twitter frequency and response time, and social media influence according to kred.com.
Of the 50 firms the survey rated, 27 had an active Twitter channel (15 were international firms), 16 had an active LinkedIn page (all 16 were international), 16 had an active Facebook page (12 were international), and 12 had a dedicated channel on YouTube (11 were international firms).