The Lawyer Asia Pacific 150 is the only research report to provide a ranking of the top 100 independent local firms and top 50 global firms in the region. The report offers critical review of some of the fastest growing firms and their strategies, a country-by-country guide to leading legal advisers and legal services market trends, plus exclusive insight into the current business development opportunities in the Asia Pacific. Read more
This year, The Lawyer’s annual ranking of the largest UK law firms by turnover is available as an interactive, digital benchmarking tool. For the first time this will allow you to manipulate each data set against the metrics of your choice.
Slater & Gordon has spent £1m with M&C Saatchi on an TV advertising campaign that comprises of three advertisements to be aired at both peak and off-peak slots.
The campaign, which will be accompanied by print and digital advertising, is a continuation of the firm’s strategy to establish a nationwide household legal brand.
The adverts focus on the firm’s three core areas of personal injury, employment and family, and give consumers examples of the kinds of situations that Slater & Gordon could assist with and are separate from campaigns for the firm’s claims handling arm, Claims Direct.
Slater & Gordon UK head of marketing Kalle Amanatides said: “The main objective is for us to increase awareness of Slater & Gordon as a brand and communicate the message to the consumer that we provide access to quality legal services for everyday people.”
In a recent interview with The Lawyer COO Cath Evans said the brand has 80 per cent unprompted recognition in Australia, a target the firm aims to replicate in the UK (6 September 2013).
Last month Slater & Gordon announced a 10 per cent increase in UK turnover and the acquisition of UK personal injury practice Fentons (21 August 2013).
The adverts can be viewed on the firm’s YouTube page here and here.