Eversheds top as lawyers lose out to accountants on social media

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  • Good piece of research. Both professions have been traditionally slow to embrace technological change and have had no need to adapt as much of the referrals have been based on word-of-mouth or personal recommendations. Social media can play a role in generating leads for new clients but I'm still unclear as to how it can play a role in attracting new recruits to the industry. IMHO a broader survey of how the top ten UK legal firms use digital marketing may provide more insights than a comparison to bean counters (especially if sponsored or commissioned by the Lawyer...). Ms. Waller-Davies what say you?

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