MoFo first major law firm to launch iPhone app
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US firm Morrison & Foerster has entered the digital age with the launch on an iPhone application MoFo2Go.
The app, which is available as a free download, is one of the first of its kind to be developed by a corporate law firm.
MoFo2Go is divided into four function areas which allow its users to search for partner biographies, information on Morrison & Foerster office locations and nearby attractions.
The latest news from the firm is available to view via the app, as well as articles from its in-house magazine MoFo Tech. There is also a ‘play’ function on the app, featuring what the firm describes as a ‘maze game’.
Morrison & Foerster chair Keith Wetmore said the idea came after noticing that lawyers at the firm used their phones and handheld devices as “portable offices”.
“We realised that clients and others seeking information about the firm on a wide range of topics could benefit from a wireless application,” he said. “As a firm, we take pride in our tradition of innovation and leadership on the technology front.
“We’re extremely excited to be releasing MoFo2Go and look forward to developing additional functional areas and content.”
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Readers' comments (17)
Anonymous | 16-Mar-2010 11:53 am
Well done, MoFo, on one of the naffest ideas in legal history. Who on earth would want to look at your partners' bios on their iPhone?? Tragically unhip.
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Anonymous | 16-Mar-2010 12:52 pm
Isn't "mofo" US street slang for "mother f**ker"...? Certainly not a name a US corporate law firm should be adopting for one of their products!!! Classic marketing disaster!
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Anonymous | 16-Mar-2010 1:25 pm
My guess, job applicants.
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jamie pennington | 16-Mar-2010 1:40 pm
Not the most exciting of offerings, but credit for getting something out there which can be modified/improved as lessons are learnt.
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CC | 16-Mar-2010 1:50 pm
I would want to see the bio on an iphone. what seems to be the problem?
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Anonymous | 16-Mar-2010 2:01 pm
Oh dear, someone should tell them that 20% of people who download an app never use it. Less than 5% use it in the first three months. And less than 1% use an app after three months. An expensive gimmick.
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Anonymous | 16-Mar-2010 2:07 pm
Eck anyone that actually uses the word unhip is tragic.
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John Smith | 16-Mar-2010 2:11 pm
I agree. The only people who will ever use this are MoFo themselves. Gimmick! of all the millions of apps to download this would be bottom of my list, infact I would rather download a virus than this app!
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Venkat | 16-Mar-2010 3:38 pm
I think Arnold & Porter built an iPhone app in Jan - http://blog.larrybodine.com/2010/01/articles/tech/arnold-porter-creates-an-iphone-app-for-law-firm-marketing/
I agree with the first commenter. Tragically unhip + useless sounds about right.
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sd anderson | 16-Mar-2010 3:53 pm
Great start! I can learn more about Morrison & Foerster.
We're also debuting our 'web' iPhone app next week at the ABA Techshow.
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