MoFo first major law firm to launch iPhone app

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  • Well done, MoFo, on one of the naffest ideas in legal history. Who on earth would want to look at your partners' bios on their iPhone?? Tragically unhip.

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  • Isn't "mofo" US street slang for "mother f**ker"...? Certainly not a name a US corporate law firm should be adopting for one of their products!!! Classic marketing disaster!

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  • My guess, job applicants.

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  • Not the most exciting of offerings, but credit for getting something out there which can be modified/improved as lessons are learnt.

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  • I would want to see the bio on an iphone. what seems to be the problem?

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  • Oh dear, someone should tell them that 20% of people who download an app never use it. Less than 5% use it in the first three months. And less than 1% use an app after three months. An expensive gimmick.

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  • Eck anyone that actually uses the word unhip is tragic.

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  • I agree. The only people who will ever use this are MoFo themselves. Gimmick! of all the millions of apps to download this would be bottom of my list, infact I would rather download a virus than this app!

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  • I think Arnold & Porter built an iPhone app in Jan - http://blog.larrybodine.com/2010/01/articles/tech/arnold-porter-creates-an-iphone-app-for-law-firm-marketing/

    I agree with the first commenter. Tragically unhip + useless sounds about right.

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  • Great start! I can learn more about Morrison & Foerster.

    We're also debuting our 'web' iPhone app next week at the ABA Techshow.

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