Mishcon bags Davenport IT and brands chief for IP expansion

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  • You have to have volume to make the trade mark registration business work. However, contrary to some commentrators it can turn into a nice little earner and very profitable if done well and provides a way of channelling IP litigation work to the IP department as a whole. Trade Mark filing teams tend to have very long standing and regular client contact. Therefore, undoutably I agree with Mischon's reasoning. The question is that Davenport Lyons have already attempted to have such a business (they did have trade mark attorneys in house), so why if Tracey is leaving that firm where it appears they made little impact into the trade mark filing business, he now thinks it will work at Mischon? Maybe a different firm, a different and more successful outcome? We will shall see how the two firms fair.

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  • Well I think it does them both well.. Tracey likes his anticounterfeiting work (he got DL to do the work with Ledbury Research on Exposing Fakes), and I think that Mishcons have had issues with trade mark firms.

    The fashion work that Simon likes fits well - but Mishcons will have to be patient for the critical mass... I have to be honest that I don't think Simon or Mishcons have the profile for the big FMCG brands - the P&G's, the Unilevers, the Coca Colas - that would make the filing practice sparkle.

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