Mishcon apes ad agencies in shake-up

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  • Excellent. Mishcon's catches up with the 20th century.

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  • Not sure if emulating an ad agency qualifies as "20th century" thinking. Over 20 years of working in the business of advertising has revealed that agencies are dying a slow death. They can't keep up with emerging technologies and they're highly inefficient.

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  • You don't need to hire a flipping ad man to find out what clients want. Its simple. They want everything done yesterday, to the highest quality and for next to nothing. And then be able to tell you how much better law firm ABC is than you.

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