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The Motor Accident Solicitors Society (Mass) has teamed up with legal expense insurers Hambro Assistance to offer a no win-no fee service for accident victims which does not charge a success fee.
Mass - a national association of 162 firms of solicitors specialising in road traffic accident claims - launched the policy, Fee Protect, at its annual general meeting in Birmingham last month.
The service, which costs £59.50, is aimed at accident victims who do not have before-the-event insurance.
Mass hopes the scheme will persuade accident victims not to go to claims assessors who take their fees out of the damages of successful clients.
The group also believes that it has a competitive edge over other solicitors, because firms participate-ing in the scheme will not charge a success fee if their client cases have a successful outcome.
Fee Protect marks Hambro Assistance's first foray into the after-the-event insurance market - up until now it has focused solely on its traditional strength, which is providing before-the event insurance.
Sales development manager Richard Finan said: "We are delighted to be working with Mass to bring such an exciting new product to the market."