Martineau Johnson has rebranded itself as ‘Martineau,’ dropping the ‘Johnson‘ from its name.
The firm has also replaced its logo, formerly the interlocking letters “M” and “J”, with three vertical lines “to represent the firm’s new core values: integrity, inspiration and innovation,” managing partner Bill Barker said.
Barker continued: “We listened to our clients, the majority of whom already refer to us as Martineau.
“It was a natural step to take and consistent with the sharper focus our business has developed over the last five years."
Martineau Johnson was formed by the 1987 merger of Birmingham firms Ryland Martineau and Johnson & Co. The re-brand was first discussed in early February this year.
The news comes on the back of a PEP rise of nearly half and a 12 per cent rise in turnover to hit £23.3m (The Lawyer, 4 June).
Martineau is just the latest in a string of firms to have dropped names in recent years that includes Nabarro, DLA Piper and Ashurst.
Nabarro dropped the ‘Nathanson’ from its name as part of its ‘Clarity Matters’ re-brand in February last year (28 February 2007) while DLA Piper axed the Rudnick Gray Cary and Ashurst Morris Crisp streamlined its name to become known simply as Ashurst (9 May 2007).
Among smaller firm, Newcastle’s Muckle dropped down from Robert Muckle in 2006 to avoid potential clients thinking the firm was a sole practitioner (21 September 2007), while Southampton's Moore & Blatch dropped the ampersand in May last year (21 May 2007).