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Martineau Johnson re-brands as ‘Martineau’

24 June 2008

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Luke McLeod-Roberts

Martineau Johnson has rebranded itself as ‘Martineau,’ dropping the ‘Johnson‘ from its name.


The firm has also replaced its logo, formerly the interlocking letters “M” and “J”, with three vertical lines “to represent the firm’s new core values: integrity, inspiration and innovation,” managing partner Bill Barker said.

Barker continued: “We listened to our clients, the majority of whom already refer to us as Martineau.

“It was a natural step to take and consistent with the sharper focus our business has developed over the last five years."

Martineau Johnson was formed by the 1987 merger of Birmingham firms Ryland Martineau and Johnson & Co. The re-brand was first discussed in early February this year.

The news comes on the back of a PEP rise of nearly half and a 12 per cent rise in turnover to hit £23.3m (The Lawyer, 4 June).

Martineau is just the latest in a string of firms to have dropped names in recent years that includes Nabarro, DLA Piper and Ashurst.

Nabarro dropped the ‘Nathanson’ from its name as part of its ‘Clarity Matters’ re-brand in February last year (28 February 2007) while DLA Piper axed the Rudnick Gray Cary and Ashurst Morris Crisp streamlined its name to become known simply as Ashurst (9 May 2007).

Among smaller firm, Newcastle’s Muckle dropped down from Robert Muckle in 2006 to avoid potential clients thinking the firm was a sole practitioner (21 September 2007), while Southampton's Moore & Blatch dropped the ampersand in May last year (21 May 2007).

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Readers' comments (9)

  • Anon. | 24-Jun-2008 4:02 pm

    Moore Blatch

    How much Moore Blatch?

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  • Anonymous | 24-Jun-2008 4:55 pm

    Martineau Johnson Rebrand

    And Shoosmiths & Harrison dropped the & Harrison in 1999 or thereabouts - saying exactly the same thing about being a natural step/what clients call us, etc.

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  • Joe Blow | 24-Jun-2008 4:59 pm

    MJ

    but is it Martin-O? Martin-oo?

    The firm that surely shouldn't have done this is Fladgate Fielder, or rather, Fladgate. it just sounds sort of dirty, doesn't it?

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  • Dan | 24-Jun-2008 5:18 pm

    Lunacy

    'The firm has also replaced its logo, formerly the interlocking letters “M” and “J”, with three vertical lines “to represent the firm’s new core values: integrity, inspiration and innovation,” managing partner Bill Barker said.' Can anyone reassure me that this is not a joke?

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  • Three line whip | 25-Jun-2008 10:51 am

    The logo

    Ah, yes, vertical lines: the internationally recognised symbols for integrity, inspiration and innovation.

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  • Dan | 25-Jun-2008 11:12 am

    Martineau strapline/mission statement

    On perusing Martineau's website one comes across the following mission statement at the top right hand corner: 'We will find a way or make one...'

    Is this a threat? a promise? What can come after the ellipsis? '...of making you talk?'

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  • Anonymous | 25-Jun-2008 2:34 pm

    Martineau

    So they've changed their name, but not changed the web address, which still requires the "johnson" bit... cunning!

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  • Nick Seipel | 25-Jun-2008 10:51 pm

    Not lines but an M

    The logo's not bad, it's not 3 lines, I think it's meant to be an M, sort of. I know it's fashionable, but at least they didn't call themselves QinetiQ or Consignia or another daft name - tradition can be difficult to kick.

    Bill probably just said what the designers told him.

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  • Oscar Wilde | 26-Jun-2008 10:47 am

    Martineau

    Martineau dear oh dear....

    (Did you see what I did there?)

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