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Marks & Clerk Solicitors won a last-minute injunction against Channel 4 for client Miss World Limited, forcing the broadcaster to change the name of its Mr Miss World show.
On Monday morning Mr Justice Pumfrey ruled that Channel 4 had infringed Miss World's trademark name in its documentary about a transvestite beauty pageant in Thailand.
With the programme scheduled for 10pm last night (17 April), Channel 4 had to scramble to change the name of the show to Mr Miss Pageant and edit out any mention of Miss World in the programme itself.
Marks & Clerk senior partner Mark Blair said: "The emergency injunction was not that normal and courts are pretty reluctant to grant them.
"Miss World was not objecting to the content of the programme, just the name.”
Because Miss World's trademark is registered throughout the EU, Pumfrey J granted a pan-European injunction. This means Channel 4 will have to use the edited version for syndication outside the UK.
Marks & Clerk Solicitors instructed Simon Malynicz at Hogarth Chambers.
Channel 4 lawyer Mark Lambert handled the matter in-house, instructing Madeleine Heal at 5 Raymond Buildings.
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