The Lawyer Asia Pacific 150 is the only research report to provide a ranking of the top 100 independent local firms and top 50 global firms in the region. The report offers critical review of some of the fastest growing firms and their strategies, a country-by-country guide to leading legal advisers and legal services market trends, plus exclusive insight into the current business development opportunities in the Asia Pacific. Read more
This year, The Lawyer’s annual ranking of the largest UK law firms by turnover is available as an interactive, digital benchmarking tool. For the first time this will allow you to manipulate each data set against the metrics of your choice.
IT IS astonishing that you believe the marketing professionals in UK law firms simply rely upon "the power of the brand" (The Lawyer, 11 January), as if they were selling washing powder, or that they have never considered the value of the existing clients.
Enlightened marketing activity is about long-term relationship building, customer care, market segmentation, service delivery and adding value to the client-firm relationship. Apart from some competitive differentiation, branding and advertising are largely irrelevant.
David Rough, Cranfield University School of Management