The Lawyer Africa Elite 2014 features an in-depth look at 46 leading independent firms’ strategies in 15 key sub-Saharan jurisdictions, as well as the views of in-house counsel from some of Africa’s largest companies... Read more
This year, The Lawyer’s annual ranking of the largest UK law firms by turnover is available as an interactive, digital benchmarking tool. For the first time this will allow you to manipulate each data set against the metrics of your choice.
IT IS astonishing that you believe the marketing professionals in UK law firms simply rely upon "the power of the brand" (The Lawyer, 11 January), as if they were selling washing powder, or that they have never considered the value of the existing clients.
Enlightened marketing activity is about long-term relationship building, customer care, market segmentation, service delivery and adding value to the client-firm relationship. Apart from some competitive differentiation, branding and advertising are largely irrelevant.
David Rough, Cranfield University School of Management