Logo stick

DLA has brought it to Tulkinghorn’s attention that, following a comprehensive rebranding of the firm’s corporate identity, it has a new logo. Apparently, in an unforgivable oversight, The Lawyer has been failing to use it for some time.

DLA’s old logo, a blue square with the firm’s name in white capital letters in the bottom right-hand corner, has been replaced by… a blue square with the firm’s name in white capital letters in the bottom right-hand corner. How could Tulkinghorn have been so blind?

Tulkinghorn has rather patchy eyesight, admittedly. However, his young scribes reliably inform him that the new logo features slightly fatter white capital letters and a blue background of a slightly different hue.

Quite rightly, a DLA marketing professional called The Lawyer to complain about its continued use of the wrong logo. Tulkinghorn would like to apologise – unreservedly of course – for failing to spot the difference.

He would also like to congratulate the marketing bod for picking the logo to moan about when the story that carried it was about two of the firm’s partners being charged for fraud by the Serious Fraud Office. Now that’s creativity.

Finally, though, he would like to congratulate DLA’s marketing agency, which managed to bill the firm for performing this comprehensive rebranding. ‘Ker-ching!’ is, Tulkinghorn believes, the correct term.