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Linklaters is looking to add some innovation to the law fair giveaway season by lending umbrellas to students rather than loading them up with freebies.
As part of this year’s milk-round, the magic circle firm will be offering students the chance to ’borrow a brolly’, having in the past handed out items such as stationery and umbrellas for free.
According to the firm, which last year ditched freebies altogether in favour of giving money to charity (12 October 2009), the ’borrow a brolly’ scheme will allow it to give something back to the community.
It plans to leave bins packed with umbrellas, all bearing the firm’s logo, on campus at 10 universities at the end of this month. Students will be expected to use them while it is raining and return them when it is dry.
In addition, the firm will be asking students to vote for one of three educational charities, which will each receive a share of a £20,000 donation from the firm.
The firm’s graduate recruitment marketing advisor Victoria Wisson said: “Research shows that students don’t just want the hard sell but like it when recruitment teams give something back, which is a bit more meaningful.”
The £20,000 donation will be split in the proportion of votes given by students to each of the causes: Hackney-based Lawyers in School; Singapore’s Project Lend a Hand; and São Paulo-based Projeto Alavanca.