Linklaters plans to go green by ditching printed recruitment material

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  • K&L Gates did this last year - they used the money saved to launch a student competition where the winner had money donated to a charity of their choosing (from a set list)

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  • I won't come through with the cynical and predictable response that this is aimed at reprographics cost savings - rather than benevolence. But what i will say is that this makes sense - PDFs are infinitely more useful. You can send them around to others, store & view them on mobile devices when attending recruitment evenings etc. And they're cheap as chips.
    I personally don't know why law firms bother with paper for recruitment these days and I find it surprising that Shoosmiths are still using parchment.

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  • Makes sense, although I would imagine most people will just print out their own copies of the online material.

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  • Although this sounds like a blatant PR stunt I'm all in favour of getting rid of brochures - they are a complete waste of paper - I picked up loads of brochures at a law fair recently and chucked them all in the recycling bin the very next morning.

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  • Easier for big brands do away with printed copies, less so for those firms fighting for good recruits. They need all the help they can get. If this is a trend, differentiation will primarily rely on quality of websites but most sites will begin to be tad sameness - blogs, video clips, twitter etc From a firm's marketing perspective, least print gives additional scope to be creative and if designed well won't easily be consigned to the bin!

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  • Why graduate recruitment?

    The teeming hordes of idle PQ2+s are much more likely to get the change right on my coffee order.

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  • Well done, Linklaters. A genuine, measurable green initiative. So much better than those waffly commitments from lesser firms that have been mentioned recently.

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  • Why not offer an interactive brochure that can be downloaded by bluetooth at law fair stalls. Students can connect to the law firms bluetooth and download the interactive brochure. Fairly novel, fairly cheap, saves on brochures but still allows students to take something away with them (rather than hope that they remember to download it later when there's a good chance they'll forget...)

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  • This sort of hypocritical greenwashing makes me puke.

    I'll start believing they give a stuff about the environment when the partners trade in their BMW's, Porsches and Mercs for VW Polo's and turn off the air-con in their offices!

    The phrase "rearranging the deckhairs on the Titanic" comes to mind.

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  • In response to those of you whose default setting is cynicism, it seems that you would prefer law firms to continue to use up the world's resources printing brochures which clearly get thrown in the bin rather than take some corporate social responsibility.

    They are damned if they do, damned if they don't, it seems.

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