Linklaters decides against ditching grad recruitment brochures

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  • Are students incapable of operating a printer? If they really cared that much about a firm they would be willing to fork out for a few printed pages.

    In any event, firms' own brochures are nothing but hot air and shouldn't be relied on too closely for any sort of application.

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  • I thought that Linklater's preaching about its ditching of brochures was pretty patronizing and too gimmicky. Besides, it means that the firm was remembered (in my mind) for being 'the one with no brochure' rather than 'the one with great HR people' or 'the one with great finance capabilities.' Realistically, brochures are essential in making decisions about which firm to apply to. Why else would thousands be spent on accurate marketing each year?

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