LG returns to Lawrence Graham in branding revamp

  • Print
  • Comments (15)

Readers' comments (15)

  • I too was under the impression that they had ditched the LG thing years ago, but yeah, whoeever said post office/consignia is spot on. Also, did they not know that there is quite a big electronics manufacturer called LG?

    Unsuitable or offensive? Report this comment

  • Why don't they call the firm LJD (lawyers, just different).

    Unsuitable or offensive? Report this comment

  • The LG in consumer electronics is a lower mid market brand which is seen as a rather cheap, third choice option...

    Unsuitable or offensive? Report this comment

  • This is a firm that seems to spend a fortune on "branding"! Have a look at this - http://www.glazer.co.uk/Design/Lawrence/challenge.html where the marketing gurus decided that "graduate recruitment advertising is analogous to ‘dating’"!
    And now this latest "re-branding" exercise is being enthusiastically tweeted by the new marketing team (an outfit appropriately called "Brand Remedy") as providing the firm with "consultancy, creative design and full brand guidelines" - all this just to revert to LG. No wonder the partners are not making any money.

    Unsuitable or offensive? Report this comment

  • If you make a mistake, the biggest error you can commit is to not correct your actions.
    Snigger at the LG electronics link, but at least the firm is correcting its mistake.

    Unsuitable or offensive? Report this comment

View results 10 per page | 20 per page

Have your say

Mandatory Required Fields

Mandatory

Comments that are in breach or potential breach of our terms and conditions in particular clause 8, may not be published or, if published, may subsequently be taken down. In addition we may remove any comment where a complaint is made in respect of it. These actions are at our sole discretion.

  • Print
  • Comments (15)