The Lawyer’s new China Elite report contains the most detailed research available on the PRC legal market and contains unparalleled insight into the country's leading law firms. They vary in size, practice focus and geographic coverage, but they all share one common quality – ambition... Read more
This year, The Lawyer’s annual ranking of the largest UK law firms by turnover is available as an interactive, digital benchmarking tool. For the first time this will allow you to manipulate each data set against the metrics of your choice.
Google 'LG' and what do you get? Surprise surprise, an electronics firm. Not a law firm.
But you might be forgiven for confusing the two now that Lawrence Graham has gone all funky and cut out all those unnecessary vowels and consonants.
LG's thinking is that the market has been calling it LG for years (although we're not convinced it has), so it has used the excuse of its office move to More London Riverside to go the whole hog. Apparently it is unconcerned that people are going to start calling to order a mobile phone. Or a fridge.
As a partner at a rival firm (we'll call it S&S) puts it: “Contracting a firm's name down to initials is a fairly common thing to do, but it can be risky unless the business has built up a significant amount of goodwill in that name. Initials on their own are often not very memorable or distinctive.”
Unless they happen to be the same as a world-famous electronics business, that is.
So if you do need to track down 'LG' the law firm, you might like to know that you need to add the word 'lawyers'. Which sort of defeats the object.