Tesco price promise and changes to comparative advertising

The Tesco price promise that hit the news recently has come in for criticism from industry analysts and competitors. The comparative model the price promise adopts is, however, merely an active response to the recent changes to the Committee of Advertising Practice/Broadcast Committee of Advertising Practice (CAP/BCAP) code, which has relaxed the rules on price comparison…

If you are registered and logged in to the site, click on the link below to read the rest of the Walker Morris briefing. If not, please register or sign in with your details below.


Briefings from Walker Morris

View more briefings from Walker Morris

Analysis from The Lawyer

View more analysis from The Lawyer


Kings Court
12 King Street

Turnover (£m): 42.50
No. of lawyers: 188