Hyperbolic advertising: the jury says yes to perfect clean
In the case Reckitt Benckiser Italia v Henkel Italia, the Advertising and Marketing Communication Self-Regulation Authority ruled on 25 February 2013 that the expressions that emphasise the excellence of cleaning products are not in breach of the Code of Marketing Communication Self-Regulation, being considered hyperbolic.
If you are registered and logged in to the site, click on the link below to read the rest of the NCTM briefing. If not, please register or sign in with your details below.
News from NCTM
News from The Lawyer
Briefings from NCTM
The Court of Turin has pronounced its appeal decision within the interim proceedings brought by Delta TV Programs against Google and Youtube for the infringement of its IP rights.
Coty Germany filed a claim before the first-instance German court against First Note for infringement of its Community tri-dimensional trademark.
Analysis from The Lawyer
Being sent to London on secondment is a prized opportunity for associates in European firms