How firms can implement a social media strategy

Facebook, Twitter, e-mails, blogs, YouTube, Linked-In and Skype - words that we are all familiar with as they permeate our day-to-day lives. Although most social media started out as a recreational concept, its growth and impact is unprecedented in the commercial realm as well.

Although most social media started out as a recreational concept, its growth and impact is unprecedented in the commercial realm as well. Many companies now use social media as an opportunity to market themselves in the public domain, while also sharing knowledge and information almost instantaneously.

Today, I will look briefly at how social media affects the relationship and boundaries between employees and employers, and how businesses may approach implementing a social media policy.

Even if banned from using social media on the job, disciplinary matters can arise by comments made by employees outside of work. The classic example is an employee tweeting after a hard day’s work “I hate my boss, he is a jerk” etc. and this comment being read across the globe in seconds…

If you are registered and logged in to the site, click on the link below to read the rest of the Appleby briefing. If not, please register or sign in with your details below.

Briefings from Appleby

  • Incorporating your business has many advantages

    Incorporation describes the process of forming a new legal entity (a company) that is recognised at law as a separate legal person.

  • Wealth Structuring 20:20 2014

    This feature publication aims to tap into the issues facing high-net-worth individuals around the globe, and investigate the themes and challenges affecting this elite group.

View more briefings from Appleby

Analysis from The Lawyer

  • /v/a/c/offshore.jpg

    Distant shores

    The past quarter has been busy for the offshore sector as firms have looked to capitalise on globalisation, while workflow has remained high

  • /b/s/t/Isle_of_Man_.jpg

    Offshore: Isle of Man - Go Man, go

    Business is booming in the Isle of Man, a small jurisdiction that thinks big

View more analysis from The Lawyer

Overview

1st Floor
3 Copthall Avenue
London
EC2R 7BH
UK
http://www.applebyglobal.com

Total staff: 528
Partners: 64