King & Wood Mallesons

Asia-Pacific 100 position: 3

Hong Kong’s Privacy Commissioner forges ahead with new direct marketing provisions

Direct marketing — which is essentially mass marketing via email, text messages, mail, etc — has been an area of focus for the Privacy Commissioner for Personal Data for some time now. The Personal Data (Privacy) Ordinance (PDPO) was amended last year and the direct marketing provisions will take effect on 1 April 2013.

The Privacy Commissioner, in line with the start of the new regime, released a new guidance note (Guidance Note), which provides practical tips and insight to assist organisations in complying with the regime…

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