Khaitan advises Analytics Quotient on acquisition

Khaitan advised Analytics Quotient Services India in relation to acquisition by Firefly Market Research, member of the WPP group of companies of 100% stake in AQ along with its subsidiaries in UK, namely AnalyticsQuotient UK and AnalyticsQuotient.

AQ will become part of Millward Brown Analytics, a Kantar brand, ie, the data investment management arm of WPP and one of the world’s largest insight, information and consultancy groups.

The core corporate team included Surbhi Kejriwal, Associate Partner; Shweta Dwivedi, Senior Associate and Avantika Govil, Associate with assistance from Abhishek Thanvi, Senior Associate; Kamlesh Rao, Associate; Kirti Krishna, Associate. Daksha Baxi, Executive Director and Shabnam Shaikh, Senior Associate advised on the Employee stock option related structuring and advice aspects. Bijal Ajinkya, Partner; Vinita Krishnan, Principal Associate; Pulkitesh Dutt, Associate and Anvita Mishra, Articled Clerk, Legal advised on the Direct tax aspects of the transaction.