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With a target of doubling turnover to £2m by October 2009, Forum Law managing partner Jeff Zindani clearly has some hefty ambitions for the firm.
Zindani quit Russell Jones & Walker in 2002 to launch the personal injury (PI) firm.
The past six years have been spent investing in infrastructure and building client bases. But Zindani believes the firm is now ready for a major growth spurt - starting with the creation of a company board followed by the opening of a London office in September.
“We’ve seen a general shift away from volume practices dealing with personal injury work - they’re institutionally complacent about customer service,” says Zindani. “We want to bring about a return to strong customer service levels.”
The firm’s strategy has been laid down by the three-strong board, which was launched in January. Zindani remains the sole owner of the firm, but now there is a business development manager and operational manager to oversee its day-to-day running.
“This is to anticipate a move towards the Legal Services Act coming in 2011,” Zindani explains. “We’re a limited company, so we can attract capital funding easily for our corporate structure.”
Zindani believes that outside investment offers will come from the firm’s suppliers wanting to increase stakeholdings in Forum Law. “They’ll want a say in how the firm’s run and could possibly take up a non-executive position on the board,” he suggests.
The bulk of the firm’s work is in PI (70 per cent), with a further 20 per cent being employment-related. The remaining 10 per cent is clinical negligence and professional indemnity work.
Most instructions come to the firm from private individuals, the bulk of which are captured via the internet and the firm’s websites, but some comes from the legal expenses providers.
Zindani insists that the firm will not accept commissions from its supplier firms, as some of Forum Law’s rivals are known to do. He believes this will give the firm a competitive advantage over its rivals when the Ministry of Justice announces new protocols governing the PI sector.
Managing partner: Jeff Zindani Turnover: £1m Total number of staff: 15 Main practice areas: Personal injury, employment, clinical negligence, professional negligence Key clients: Trade unions, including West Midlands Police Federation, legal expenses insurers, individuals Number of offices:One Location: Solihull