It’s the brand, stupid

  • Print
  • Comments (4)

Readers' comments (4)

  • DLA is aiming to be like Toyota rather than Porsche.
    Nothing wrong with that, and if it executes properly it will end up with revenues which are multiples larger than Linklaters, with resources which enable it to compete in any chosen market, including high-end M&A.

    Unsuitable or offensive? Report this comment

  • DLA's biggest issue is the reputation it has as a result of how it treated its staff in the downturn. Why would cream of the crop associates and support staff (and even partners) move to such a firm when they will have offers to join firms that treated their people far better. How can they really look clients in the eye and say that they are winning in the war for talent ?

    Unsuitable or offensive? Report this comment

  • The actions taken by DLA in the downturn were taken by many firms, particularly many of the U.S. firms that have such lofty reputations. Shearman, Skadden, White & Case all had significant lay-offs - many other firms did the same. Some managed the publicity better than others. These actions don't seem to have impacted their recruiting.
    The challenge for DLA is not recruiting, it is to really be like Toyota - big, while maintaining high quality. Seems like that's job #1 for Tony Angel.

    Unsuitable or offensive? Report this comment

  • DLA paid only statutory minimum to its staff, which is a staggeringly cheap thing to do. None of the firms mentioned by Anonymous | 15-Feb-2012 12:07 pm did that, hardly surprising given that they are top tier firms firms. This is the reason why DLA alone has a (inter alia) cheap reputation.

    Unsuitable or offensive? Report this comment

Have your say

Mandatory Required Fields

Mandatory

Comments that are in breach or potential breach of our terms and conditions in particular clause 8, may not be published or, if published, may subsequently be taken down. In addition we may remove any comment where a complaint is made in respect of it. These actions are at our sole discretion.

  • Print
  • Comments (4)