DLA Piper It’s the brand, stupid By The Lawyer 13 February 2012 00:00 17 December 2015 13:43 Sign in or register to continue reading. It's FREE Sign in Email Password Keep me logged in Forgot your password? Not registered? It's FREE! Register now Register with The Lawyer Anon 13 February 2012 at 15:34 DLA is aiming to be like Toyota rather than Porsche. Nothing wrong with that, and if it executes properly it will end up with revenues which are multiples larger than Linklaters, with resources which enable it to compete in any chosen market, including high-end M&A. Reply Link Anonymous 14 February 2012 at 09:31 DLA’s biggest issue is the reputation it has as a result of how it treated its staff in the downturn. Why would cream of the crop associates and support staff (and even partners) move to such a firm when they will have offers to join firms that treated their people far better. How can they really look clients in the eye and say that they are winning in the war for talent ? Reply Link Anonymous 15 February 2012 at 12:07 The actions taken by DLA in the downturn were taken by many firms, particularly many of the U.S. firms that have such lofty reputations. Shearman, Skadden, White & Case all had significant lay-offs – many other firms did the same. Some managed the publicity better than others. These actions don’t seem to have impacted their recruiting. The challenge for DLA is not recruiting, it is to really be like Toyota – big, while maintaining high quality. Seems like that’s job #1 for Tony Angel. Reply Link Anonymous 17 February 2012 at 18:15 DLA paid only statutory minimum to its staff, which is a staggeringly cheap thing to do. None of the firms mentioned by Anonymous | 15-Feb-2012 12:07 pm did that, hardly surprising given that they are top tier firms firms. This is the reason why DLA alone has a (inter alia) cheap reputation. Reply Link Name Email Cancel reply Threaded commenting powered by interconnect/it code.