What to do with Simmons

The Lawyer today assesses the legacy of Mark Dawkins of Simmons & Simmons, as he prepares to stand down as the firm’s managing partner (see story).

Despite its boasting a strong cast of lawyers, high profile court case wins and one of the best-known names in the City, one insider asks, “What’s the point of Simmons?”

We think that’s harsh. So in response to this lack of faith we’d like to suggest 10 uses for the firm that might help its brand:

1. With offices in such glamorous destinations as Hong Kong, Rome and Tokyo. Simmons could earn extra cash scouting for locations for the next Bond movie.

2. Known for being close to the big swinging you-know-whats of the financial institutions sector, Simmons could give something back by transforming the square outside its offices in central London into a community allotment.

3. Simmons & Simmons. The doppelganger agency.

4. Consultancy advice to rivals on how not to conduct transatlantic merger discussions.

5. Replete with edgy art and within a stone’s throw of Shoreditch, Simmons’ CityPoint HQ could double as a boutique hotel for Tracey Emin.

6. International election observers to North Korea.

7. Keeping David Dickinson off the streets now that Bargain Hunt has finished.

8. Making Australia look good in the gender equality stakes.

9. Its pharmacy-themed canteen could dispense free methadone to recovering heroin addicts as part of a Big Society scheme.

10. And last, but of course not least…To provide high quality, good value, innovative, client-centred, commercially-minded legal solutions.

Sorry, there’s nothing unique about that last one.

Also on TheLawyer.com: More on Simmons’ vow to ignore the US; U-turn at BPP and Tulkinghorn’s latest gossip.

Plus: it’s a partnership revolution at Howard Kennedy, but will it work?

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