SNR Denton probably thought it had its work cut out when it won the mandate to advise Qatar on its attempt to bring the World Cup to the Arab world for the first time.
After all, boasting a population of under two million, a footballing history that saw its national team play its first game in 1970 and with three quarters of the prospective venues currently little more than the figment of an emirati’s imagination, the Qataris were never among the favourites.
Throw in the fact that the tournament will be played in 50 degree heat in a country where homosexuality is still illegal and employment rights are, shall we say, at a nascent stage and you’d be forgiven for thinking that the Fifa executive committee had a collective attack of the sillies when it awarded Qatar the tournament (see story).
But maybe the reaction to Qatar and Russia winning the rights to host the 2022 and 2018 tournaments has been hysterical.
Perhaps Fifa was suitably dazzled by the solutions Dentons helped Qatar devise for the multitude of logistical difficulties facing the bid. Maybe Qatar is in fact, as Fifa has identified, the Naples or Newcastle of the Middle East – a hotbed of broiling passion for the glory, glory game.
One of the solutions Dentons is helping with is how to make the stadia bearable in the heat of an Arabian summer.
The Lawyer has an idea: Hold the thing somewhere else.