Linklaters is the most recognisable law firm in the UK according to research published today looking at the profile of business brands.
The Superbrands list puts LInklaters in 175th place, having overtaken Clifford Chance as the highest ranked legal entry. Clifford Chance was ranked 178th and Eversheds 258th. Allen & Overy was the biggest mover, up 62 places from last year to 274th position.
Herbert Smith is back on the list at 492, coming in below The Lawyer which is ranked as the 466th best-known business brand.
The Law Society was ranked above all the law firms in 69th position.
Rolls-Royce Group claimed the overall top spot, followed by Google, GlaxoSmithKline, Apple, British Airways, Virgin Atlantic, London Stock Exchange, Bosch, Visa and PricewaterhouseCoopers.
The brand rankings are determined by a panel of experts and 1,600 business professionals, compiled annually for the Superbrands organisation by the Centre for Brand Analysis.