Midlands firm Freeth Cartwright has brought in Simon Barker from Birmingham rival Martineau to head its intellectual property team.
The move comes weeks before the firm opens its new office in London’s West End.
Barker, a senior associate, specialises in advertising and marketing law, brand licensing and protection, and product endorsement.
Before joining Martineau he spent several years in the Nottingham office of Browne Jacobson, and has experience of acting before the High Court and the Court of Appeal in IP and media litigation.
He will split his time between Birmingham and London when the new office opens on 12 April.
Freeth Cartwright’s Birmingham managing partner Richard Beverley described Barker as an “experienced operator”, adding: “Simon has particular experience on the retail side and we have a number of high-profile retail clients in the fashion area. We want to build on that area in the London office.”
Barker’s arrival follows Freeth Cartwright’s capture of former Clarke Willmott partner Mike Gilmour to head its insolvency team.
Beverley added: “We want to build up the Birmingham office and are also looking to make appointments to the London office.”