Slater & Gordon launches £1m ad campaign

Slater & Gordon has spent £1m with M&C Saatchi on an TV advertising campaign that comprises of three advertisements to be aired at both peak and off-peak slots.

The campaign, which will be accompanied by print and digital advertising, is a continuation of the firm’s strategy to establish a nationwide household legal brand.

The adverts focus on the firm’s three core areas of personal injury, employment and family, and give consumers examples of the kinds of situations that Slater & Gordon could assist with and are separate from campaigns for the firm’s claims handling arm, Claims Direct.

Slater & Gordon UK head of marketing Kalle Amanatides said: “The main objective is for us to increase awareness of Slater & Gordon as a brand and communicate the message to the consumer that we provide access to quality legal services for everyday people.”

In a recent interview with The Lawyer COO Cath Evans said the brand has 80 per cent unprompted recognition in Australia, a target the firm aims to replicate in the UK (6 September 2013).

Last month Slater & Gordon announced a 10 per cent increase in UK turnover and the acquisition of UK personal injury practice Fentons (21 August 2013).

The adverts can be viewed on the firm’s YouTube page here and here.