New FCC regulations to take effect regarding telemarketing robocalls: all businesses marketing by telephone or text must prepare

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By Lauren Lynch Flick, Andrew D Bluth and Darcy L Muilenburg

On 16 October 2013, revised rules adding further restrictions on telemarketing ‘robocalls’ (telemarketing calls or texts that are auto-dialled or pre-recorded) take effect. The Federal Communications Commission (FCC) promulgated the rules pursuant to its authority under the Telephone Consumer Protection Act of 1991 (TCPA).

The FCC announced the revisions in 2012 in an effort to provide greater protection for consumers against unwanted robocalls. Live operator calls are not subject to the new regulations.

There are two major revisions set to take effect that will most significantly affect compliance measures…

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