US firms advise on funding round for French advertising group Criteo

Edwards Wildman Palmer, Jones Day, Morgan Lewis & Bockius and Wilson Sonsini Goodrich & Rosati have won appointments advising investors on a Series-D funding round for French display advertising company Criteo.

The latest funding round, which was led by SoftBank Capital and saw the firm rake in €30m, included a group of investors from Bessemer Venture Partners, Yahoo Japan, SAP Ventures and Adams Street Partners.

The company is understood to be banking on SoftBank and Yahoo Japan to facilitate its expansion into Asia, but one option would see Yahoo Japan eventually buy Criteo.

SoftBank was represented by the Paris office of US firm Morgan Lewis, understood to be led by business and finance associate Pierre-Emmanuel Sirgue, while the Paris office of US firm Jones Day represented Criteo, led by corporate partner Geoffroy Pineau-Valencienne.

French-headquartered Criteo moved its operations to Palo Alto, California, two years ago.

Bessemer turned to the London office of longstanding adviser Edwards Wildman. The team was led by corporate partner Shawn Atkinson, with assistance from associate Cristina Proca and trainee Crystal Randles Mills. 

Wilson Sonsini advised Adams Street from its Palo Alto office, while boutique Silicon Valley firm Hayden Bergman represented SAP Ventures.

Background to this deal:

Edwards Wildman London partner Shawn Atkinson has acted for all of Bessemer’s deals since 2007.