When sports retailer Nike made clear it was after a one-stop shop for legal advice, Dutch firm Kennedy Van der Laan internalised the brand’s famous slogan and Just Did it.
Unsurprising, given that the brand churns out $25bn in annual global revenues. But nothing is ever as easy as just doing it, especially given that Kennedy Van der Laan only has a presence in the Netherlands. With no intention of running away from this pitch, the firm slapped on its thinking cap, went for a jog and rounded things off with a nice sandwich (possibly made from Hovis bread, which happens to be launching its own legal team).
The combination of carbohydrates and adrenaline must have led them to one conclusion: opt for the alliance model and pitch as one.
So in came the Nike Alliance, made up of 21 firms across 17 jurisdictions. A bit like a mouth-watering, double-decker sandwich offering cheap legal advice.
Expect many more to do it.
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- Former Slaughter and May partner Dermot Rice has emerged at the company owned by billionaire property developers, Nick and Christian Candy, after leaving the firm in November
- Betfair’s former legal director Justin Hubble has resurfaced at online loans company Wonga.com in the role of legal vice president